The Billion-Dollar Business of Vintage Advertising Signs – What Collectors Look For
Vintage Coca-Cola Neon Clock "Drink Coca-Cola Sign of Good Taste," Pam Clock Co., 1950s. Appraised at $4,500 - $6,500.
Vintage advertising signs from the early 20th century are among the most valuable collectibles in today’s market. Original gas station, soda, and tobacco signs often sell for five or six figures at auction.
Key Factors That Influence Value
Brand Recognition: Coca-Cola, Mobil, Texaco, and other well-known brands are in high demand.
Condition: Rust and wear can add character, but mint-condition signs fetch premium prices.
Rarity: The fewer signs produced, the higher the value.
Material & Size: Porcelain signs often hold more value than tin or cardboard.
Authenticating Vintage Signs
Manufacturer’s Mark: Look for authentic date stamps or manufacturing details.
Age & Patina: Natural wear should match the estimated age.
Print Quality: Reproductions often have modern printing inconsistencies.
Why You Need a Professional Appraisal
Price Trends: The vintage advertising market fluctuates, requiring up-to-date valuation.
Selling Strategy: Whether selling at auction or to private collectors, pricing is key.
Investment Potential: Many signs appreciate in value, making them great long-term assets.
Conclusion
A single porcelain gas station sign can be worth upwards of $50,000. If you own a vintage advertising sign, have it appraised to determine its true market value. Get a professional appraisal and authentication today to discover the value of your vintage sign.
